Talent rules.
Cartoon by Nataliedee

I always get very confused moving into a new endeavor, and the contemplation of producing of movies was no different. We don’t know anyone in the movie business, how do we get started? How do other people make animated movies? Do I even like animated movies?
Really, they have to be CG? Really?
But, I’m old enough now to recognize when I’ve been down a similar path before, and in this case I took a deep breath and realized that we’ve never succeeded by being a cog in the wheel, even in a cog business like show business.
The road we’ve taken in cartoons has been to basically ignore the conventional wisdom and create a development and production process that works well for us. Our focus has always been on the talented people who actually create and make films, rather than on ‘concept’ and ‘franchises’ or ‘merchandising’ or ‘who’s-got-the-highest-ratings-let’s-do-what-they-do.’
It seems to me that the artists of the world are the only people who can truly see the future, so they’re the ones we’ve always bet our farm on. Why should movies being any different?
Find the most talented people who want to make animated movies and bet on them. It seems obvious, I know, but it’s not the way we always saw it going down in the feature business. But, it’s going to be our way.
–Fred
(More to come…)



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