
Blog History of Frederator’s original short cartoons.
Part 1. Part 2. Part 3. Part 4. Part 5. Part 6.
Part 7. Part 8.
Our career making cartoons was over before it began. We continued to consult on cable network branding and promoting Nickelodeon’s first original slate of animation, but it looked that our idea of using shorts to find the new generation of stars was going to be another one of those ‘coulda been’ things.
Alan Goodman and I had been involved in more than 10 years of building, branding, and programming cable TV networks and we were a little bored by it. Everyone wanted to know our secrets, but were more interested in paying for programming than branding. Never shy, I kept whining and by February of 92 we were completely exasperated at an endless, annoying negotiation with MTV Networks; we woke up on a Tuesday morning and announced the end of our company after 12 years. No plans, no nothing, just please make it stop.
The very next morning Scott Sassa, then the President of Ted Turner’s entertainment networks (eventually President of the NBC Television Network) and always on top of the best gossip, called and told me he’d heard about our closing, reminding me that Turner had just purchased the venerable Hanna-Barbera cartoon studio. Half listening I glanced down at my cartoon watch; it was 10:35am and, believe it or not, at 12 was Fred Flinstone, 3 was Yogi Bear, 6 was Scooby, and 9 was Huckleberry Hound! (It’s not the watch up above, by the way. When I find it, I’ll snap a pic and replace it.)
“So,” says Scott, “do you want to come out to Hollywood and run Hanna-Barbera for us?”
(More next time.)
Blog History of Frederator’s original short cartoons.
Part 1. Part 2. Part 3. Part 4. Part 5. Part 6.
Part 7. Part 8.