There’s no one who can translate the BS of media jargon for us like prolific author and media observer Ken Auletta. Almost two years ago he came by to do background research for what turned into “Googled: The End of the World as We Know It,” his just released book. If you’re interested in the media revolution you’re living through (yes, this time it truly is a revolution; your kids will be reading the history of this era when they’re in school) it’s a must read.
Over his two and a half years of his usual, thorough, research (no quickie here) Ken came up with a bunch of truths that didn’t fit neatly into his narrative. Being involved in media for almost 40 years now, it still astounds me how… stuck media executives can be (me too, often). Writer William Goldman once said that in Hollywood “Nobody knows anything,” and media executives are really no different. No one knows how anything will turn out, but so many of them think they do so they rarely try things that are actually new (me too, often). They read stuff like Ken’s maxims and pretty much ignore the lessons.
Mr. Auletta’s warnings are embedded below. Read ‘em and get smarter.
…:::Update: I posted these Media Maxims of Ken’s and then read them, noticing my quote at the end of page 26. Thanks Ken. :::… Ken Auletta : Media Maxims
Marv Newland really gets around! Postalolio, the short that Marv produced with Frederator will be screening all over the world over the coming months. If you’re in any of these countries or states, make sure you come out to support this great film.