Fred Seibert's Blog

Issac Hayes, on the set of “Me Music. It’s Mine.” New York City, 2000

When stars are involved in projects we’re producing I usually stay far away.

Except in 1978 when I was working in Los Angeles radio and Marvin Gaye came by to promote his latest release. And in 2000, when I was running MTV Networks Online group, which included Sonicnet.com, we were doing an advertising campaign created by my brilliant mentor, Dale Pon. “Me Music. It’s Mine,” directed by a true star, Tim Newman, featured dozens of amazing musical artists improvising on the famous vocalist’s warm up “Me Me Me Meeeeee.” How could I not want to fist bump one of the great American singer/songwriters Isaac Hayes? (Yes, he really did have a superstar career before South Park.)

(As soon as I locate a tape, I’ll post some of the spots. …:::Update: here they are:::…)