Nick-at-Nite in the 80s.
I suppose you’d have to be a certain age to appreciate this poster my old ad agency created in the 1980s for Nick-at-Nite. Or any of the other ads we made for them. But I wanted to put them up anyway because it’s some of my favorite work from those days (and it’s funny). My partner Alan Goodman and I conceived the idea for the network and built it for Nickelodeon in 1985, and Fred/Alan Creative Directors Bill Burnett and Noel Frankel created the campaign. (You probably know Bill from his cartoon life as the co-creator of ChalkZone and a number of Oh Yeah! Cartoons.)
For whatever it’s worth, I’ll throw in the first written description we put together for Nick-at-Nite, two or three years after it went on the air. You might note that it’s also the first linking of Nick-at-Nite with TV Land (”Hello out there from TV Land!” a variation of the 1950s original “Hello out there in TV Land!”), the precursor to MTV Networks spinning off the 24 hour network called TV Land.
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On June 5th, 2008 at 9:12 pm
Very, very interesting. That’s a real insight into how promotion for TV is conducted. The written description certainly was worth it; reading how one network would ‘cut through the clutter of 36 channels’ gave me a great laugh.
On June 10th, 2008 at 9:25 am
[…] advertising was one of the choice campaigns from one of my pet projects at my ad agency. Like I said a few days ago, in the mid-80s my partner Alan Goodman and I came up with the idea of the first […]