Fred Seibert's Blog

Jerry Beck was the one who kindly asked me to write an introduction for his upcoming book on great art from Hanna-Barbera and how neat it was in our contemporary culture. And I asked you what I should write and you gave me some great ideas.

I’m really late with this essay and I have no idea whether it’ll even be accepted. But I wanted to say thanks and share it with you all.

The Coolest Job
By Fred Seibert

One of my proudest working days was when I became the President of Hanna-Barbera Cartoons in 1992. The coolest job at the coolest place.

When I first started traveling to LA in the late 70s I’d get a chill going past the Hanna-Barbera Cartoons building, wondering what kind of magic went on behind the imposing concrete screens. Just the studio name in plain black type up top screamed out to me. But my work had nothing to do with cartoons so there was really no reason to stop and go in. “I was a seven year old fan of Huckleberry Hound. Could you show me around your studio?”

Fifteen years later, in June 1990, I was at Universal Studios Florida on its opening day at the first Hanna-Barbera theme park ride. At the end of the ride they had a store, and I bought as much as I could hold, including a great watch. Months later, out to dinner with friend at a fancy restaurant, he asked “What’s that watch?” I said, “This is my Hanna Barbera watch; here’s Yogi, Scooby, Fred and the gang. What’s yours, a rolex?” My friend, Scott Sassa, was President of Turner Broadcasting and, fast-forwarding 18 months, he calls one day and says, “You know we just bought Hanna-Barbera. … You want to run it?” And I looked down and I had the same watch on. (It was 10:35am.)

We worked like hell to revive the magic and produce the greatest cartoons of a (new) generation. We plugged away almost as hard to make the building special. Painting it day-glo colors and putting up giant posters of the classic characters was a great rush. (Of course, that was before the neighborhood association threatened to sue, not to mention the purists in the building who wanted to keep the original post-office-beige color.) And searching the world for vintage toy collections of the company’s characters to decorate the offices was better than toys at Christmas.When Bill Hanna came into my office (originally his) and exclaimed, “Wow! It really looks like a cartoon studio now!” I knew I was in the right place.

If I was compiling a book like this to collect those feelings, Jerry Beck would be my first ten choices to do it. Here’s hoping his publisher will send over a case of them to share with family and friends.