Fred Seibert's Blog

You might notice a banner ad at the top of the Channel Frederator site. And when Tuesday’s episode come out, they’ll be a video ad there too.

“Wassup?”

Since we launched our podcasts in November (not only Channel Frederator, but ReFrederator and The Wubbcast as well) we’ve been asked how the filmmakers are going to make any money. Our answer has always been that the promotion will sell their DVDs and introduce them to new commissions. And sure enough, that’s been the case. A number of animators have gotten new wrok and sold their existing work after exposure on the channel.

But we thought that advertising is probably the best way to get money to the producers, and so we’ve asked our submitting filmmakers to work with us to figure out a revenue sharing plan that will make everyone get value for their work. I’ll report back over the weeks and months what we’ve arrived at.

In the meanwhile, we’ll occasionally be experimenting with some open minded advertisers (like Sony Pictures this week) to prove to them that podcast commercials are valuable, because otherwise, they won’t be willing to pay fairly and we won’t be able to share with the filmmakers who won’t be able to pay their employees who won’t be able to pay their rent… You get the idea.

Let me know if you have any thoughts on the matter. We’d all appreciate it.