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Fred Seibert's Blog

Here’s what you can do to help New Orleans.

August 28th, 2010

American FlagI was as distressed as any American when tragedy struck New Orleans after Hurricane Katrina. And let’s not even mention the double whammy they faced in the BP oil spill disaster. And, on the fifth anniversary of this manmade disaster, as a country we’re still stuck in the middle of the rebuilding of one of our greatest cities. I know it’s been a hard few years for many Americans, there seem to be disasters every time you turn around, and many of you are short of cash. But, if there’s any small donation you can make, now would be a good time. Even if you’ve already given, this city that’s given us all so much still needs your help.

Many of you know I’m a music fan, and I suppose that’s the filter through which I view New Orleans, so that’s where I make my personal donations. Whether it’s jazz, blues, or popular music, NOLA has been one of the critical seeds of all American musical culture.

Tipitina’s Foundation has made it their mission to build the city back up through the cultural heritage that helped create the city to begin with. They’re helping musicians return to the city (yes, there’s still a substantial population yearning to return) and recreate a semblance of a working life there.

Please donate now. $5 or $5000, or anything in between. It doesn’t matter. Please try and stand up for ourselves. If not you, who else?

Frederator’s “…Willy Wonka’s chocolate factory.”

August 4th, 2010

Tumblr on the cover of Time Out New York
Tumblr is the coolest place to work in New York.

Inside of three years our friend David Karp has built tumblr into one of the top 50 sites on the internet (”…it is adding 25,000 new accounts daily, and each month it serves up 1.5 billion page views,” says The New York Times, *and* it’s the coolest place to work, says Time Out New York. “… and it’s run by just a dozen employees.”

And Frederator’s artwork got to help, yes? “The office is shared with and rented from legendary animation producer Fred Seibert, a mentor of Karp’s—that’s his badass art collection on the walls. “When I first walked in here the space just blew me away,” says editorial director Christopher Price (topherchris.com). “It’s Willy Wonka’s chocolate factory.”

Congratulations to David, and everyone over at tumblr, who help us at Frederator everyday.

Caesar Martinez & Dina Allen @ the red couch.

July 22nd, 2010

Dina Allen & Caesar Martinez
Frederator/NY was thrilled when artist extraordinaire (and 2010 Emmy® winnerCaesar Martinez and his longtime life partner, writer Dina Allen, stopped by for a visit on a detour from their New York vacation. It’s always a pleasure to spend a little downtime with colleagues from our productions. When we’re in the middle of the action conversations are always about the work at hand. Thanks for coming by guys.

A Kickstarter jazz documentary. “The Life and Death of Henry Grimes”

July 21st, 2010

A trailer for The Life and Death and Life of Henry Grimes

Some of you who follow my blogs know that I started out as a producer of avant garde jazz albums. So, I was particular taken when I came across a Kickstarter documentary on a relatively obscure bassist I used to play on my college radio show, Henry Grimes. If there’s any of you who can help filmmaker Hank Cherry cross the finish line on his goal…

Henry Grimes played with John Coltrane, Miles Davis, Albert Ayler, Charles Mingus, Sonny Rollins, Don Cherry, and Ornette Coleman, each one an acknowledged giant of jazz. Then, at the age of 31, he stopped playing music, and disappeared. In 1984 Cadence magazine reported the vibrant bassist had died, an early end to a brilliant career.

Thing is, Grimes wasn’t dead.

(Continued here)

It’s time for summer vacation.

July 2nd, 2010

Frederator Postcards Series 10.5
Frederator Postcards Series 10.5, mailed July 2, 2010 Limited edition of 200

Adapted from
Fritz Reiner conducting the RCA Victor Orchestra
Bizet and Debussy 45 EP
RCA Victor Records, New York

More Frederator postcards
…..

This week’s card is the last in this postcard series of record labels, and it’s a departure from the other four in a few ways.

Most obviously, it’s red. Almost immediately after vinyl replaced shellac as the record manufacturing material, companies realized its flexibility allowed for color pressings, and for the next few decades they hoped the novelty could move a few extra units. And it’s a 45rpm EP, which RCA used to try and compete with Columbia Records‘ superior 12″ LP. This card is adapted from the classical repertoire rather than my more familiar soul, blues, and rock. Lastly, it’s from one of the world’s major recording labels of the 20th Century. I tried sticking to the indie approach, but the red was just so cool.

I’m sure record labels will crop up again in some future series, but for your sake, let’s hope its out of my system.

We’ll be releasing Frederator Postcard Series #11 in the autumn.

Wow!

June 30th, 2010

1 Billion views @ Next New NetworksNext New Networks crosses 1 billion views on our web series episodes, June 29th 2010.

(Screenshot by Jenei Arnold, Romania via Twitpic)

Obscure can be kinda cool.

June 25th, 2010

Frederator Postcards Series 10.4
Frederator Postcards Series 10.4, mailed June 25, 2010 Limited edition of 200

Adapted from
Pvt. Cecil Gant
The Grass is Getting Greener 78rpm
Gilt Edge Records
Hollywood, California

More Frederator postcards
…..

There isn’t any information that can be found on the internets about Gilt Edge Records, other than Private Cecil Gant recorded for them in the 1940s. And I don’t really know all that much about Cecil other than that he wrote a neat song (”I’m a Good Man But a Poor Man“) I recorded on an obscure blues album in 1974.

But the label design is cool, obscure is fun, and I really loved the song we recorded.

Stax of wax.

June 18th, 2010

Frederator Postcards Series 10.3
Frederator Postcards Series 10.3, mailed June 18, 2010 Limited edition of 200

Adapted from
The Mar-Keys Last Night 45rpm
Stax Records
Memphis, Tennessee

More Frederator postcards
…..

Of the five record labels featured in this series I’ve probably had the most constant, long term relationship (as a listener, that is) with Stax Records. Starting with some amazing Sam & Dave and Otis Redding 45rpm singles in my teenage years, I continued scavenging their records (my friends and I loved finding the original Atlantic era “stacks of records” blue labels in the remainder bins years after the Gulf+Western era “finger snapping logo) until they went out of business in 1975. In 1977, I even wrote a 10 page plea to the president of Fantasy Records, Stax’s buyer after a scandalous bankruptcy, making the argument I was the ideal candidate to lead the reissue effort they were undertaking (I didn’t come close to persuading him).

Most importantly, I’m still really happy every time I listen to their music, which I do often. They assembled one of the greatest, most enviable rosters of writing, singing, and instrumental talent in history.
Stax blueStax finger snap

A bluesman.

June 11th, 2010

Frederator Postcards Series 10.1
Frederator Postcards Series 10.2, mailed June 11, 2010 Limited edition of 200
Adapted from
Chuck Berry
Blue Feeling 78rpm
Chess Records
Chicago, Illinois
……
More Frederator postcards

Chess Records was famous in the black community for their blues 78s before Chuck Berry exploded them across America’s consciousness with his mass appeal, seminal rock’n’roll records. But, he was a bluesman first.

My wacky Wednesday.

June 9th, 2010

The Environmental Protection Agency, Pennsylvania Avenue, Washington DC
3927549137_3923a5546f_b.jpeg
Is there really a connection between a Chevy Camaro and Adventure Time, Craig’s List, or Dove’s real women?

You’d have to have lived through my wacky Wednesday to find out. If there was ever a post here labeled “uncategorized” this one would be it. I spent the day with an incredible group of people in Washington at the The Environmental Protection Agency doing some consulting. When the email first arrived from the good folks at PRR in Seattle I thought there must have been a mistake.

“The EPA is responsible for developing the fuel economy labels that you see posted on any car or truck sold in the U.S.” said the letter. “You are thinking – what does this have to do with you? We are in the process of convening a panel of ten innovators. These individuals represent a cross-section of products, services and campaigns that have significantly impacted our culture, behavior and attitudes. The EPA specifically asked that we look to you Mr. Seibert, for insight as a member of this expert panel.”

How much attention do we pay to this label when we’re buying a car?EPA sticker
PRR had put together a group that was highly unlikely: Erikka Arone (a consultant, formerly of Apple and Microsoft) , Stacie Bright (from Unilever), Matt Burchard (Zappos), Tom Conrad (CTO, Pandora), Dr. Cheryl Healton (CEO, Legacy, who do those amazing The Truth ads), Craig Newmark (customer service rep and self described nerd), Ian Rowe (formerly from MTV). I was honored to be considered in their company.

I’m not going to bore you about what a great day we had; a bunch of interesting people in a room, talking about a subject few of us had any direct contact with professionally. Ultimately, we made a number of suggestions, but who knows how a government agency can absorb recommendations from a bunch of private sector know-it-alls? I’m happy with our conclusions, and I’ll share with you my best ideas for the redesign of the sticker below. So if something like it ever shows up on a new car, remember where you saw it first.

We thought a simpler system was in order. I flashed on the New York subway graphics by Vignelli.
label 2 label 4 label label 3