“Also” Worth Checking Out…
I recently came across this animated guide to buying and selling on Etsy, the endless e-commerce site where you can joyously bypass malls and chain stores to buy unique crafts and gifts—everything from a picture of a terrier plunging a toilet to a naturally-shed deer antler pen.
The spot was made by Also, a mini-collective of three very talented people: Jenny Volvovski (design), Julia Rothman (illustration), and Matt Lamothe (animation). Lamothe did the Etsy spot, and his other web design projects are definitely worth perusing for their innovative and elaborate incorporation of animation. I love the one for The Busy Beaver Button Company—I have never enjoyed navigating a shopping site more! Another nice place to perch is at the animated home page of kids’ clothing site Enfant Terrible.
And speaking of Etsy, here’s an extremely low-tech and silly stop motion adventure from Etsy seller Absolutely Small.

