Channel Frederator Blog

Channel Frederator’s company, Next New Networks, gets a profile in New York Times Magazine from Times TV critic Virginia Heffernan. Here’s an excerpt:

“In the end, inspiring the poignant fantasy of another life is the closest these videos come toward telling a bigger story. Like MTV in its heyday, Next New is proudly hit or miss. Viewers don’t go to it for any one video; they tune in for a sensibility, a lifestyle. The scene at Next New is techy, of course, but it’s also wholesome and nostalgic and low key and inventive and whimsical and frugal and enterprising.

“The kids in the Next New universe — like kids of hipster scenes immemorial — dress a certain way, talk a certain way, manifest a certain cosmology. You have to watch many videos to get the hang of it. But if it’s escape you’re looking for, and you can handle lots of ads for little content, and you’re open to a brand-new summery fantasy of youth, the one presented on Next New Networks is pretty sweet.”

There’s a lot more in the full article–which also included the beautiful photo illustration by Kevin Van Aelst above–and we hope you’ll check it out. Our thanks to Virginia for watching, and seeing something brand-new in what we do.

–Tim Shey