Channel Frederator Blog

These Gatorade spots are great. They have a feel similar to Disney’s Jungle Book. The new commercial campaign is from TBWA\Chiat\Day, and features a young Tiger Woods, learning how to be the best player he can be. Colonel the Grizzly Bear is based on Tiger’s own father, Earl. His voice is provided by Samuel L Jackson.

The commercials also features original music composed by Boosty Collins of Parliament Funkadelic fame, and includes voiceovers by Tiger’s swing coach Hank Haney and caddie Steve Williams.

The quality of these spots is amazing. I really like the way the characters look and move, and they do a very nice job of capturing the feel of a young boy learning about life.

-Floyd Bishop