Channel Frederator Blog

HALO 3 came out this week. The release was prefaced with a ton of marketing, including television commercials, internet ads, and even a cross promotion with Mountain Dew to create a beverage called Game Fuel.

The marketing did its job. HALO 3 made over $170 million dollars in the first 24 hours of its release! That’s a lot of money. It is the single best opening of an entertainment product ever.

As someone who works in the game industry, it is great to see a game generate so much attention and open so well. Videogames are much more than the time wasters and brain rotters that they are so often made out to be in the press. Congratulations to Bungie and Microsoft for such a successful launch!
-Floyd Bishop